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In this guide, you can learn about MicroStrategy, an American enterprise that specializes in business intelligence (BI), mobile software, and cloud-based services. And they invest in Bitcoin, a lot.
On this page, we’ll explore the company’s background, the share price performance, what drives the price of MSTR, and how to trade MicroStrategy stock.
What is MicroStrategy?
Founded in 1989, MicroStrategy is a leading Business Intelligence and Analytics platform that transforms how organizations utilize data for smarter decision-making. It offers a comprehensive suite of tools designed to help businesses derive valuable insights from their data repositories. With a powerful analytics engine, it supports data exploration, predictive analytics, and seamless integration with Big Data technologies.
Key components of MicroStrategy include analytics, mobile, library, and cloud, providing a versatile approach to Business Intelligence. Its enterprise analytics software features interactive dashboards, visual insights, and advanced reporting to empower users to fully leverage their data's potential. As industries increasingly adopt data-driven strategies, the MicroStrategy enterprise platform becomes essential for anyone looking to unlock the transformative potential of analytics in today's competitive environment.
Additionally, MSTR (MicroStrategy) is widely known as the first publicly traded company to hold Bitcoin on its balance sheet. As of April 2025, the market capitalization of MicroStrategy stands at $82.9 billion, with total BTC holdings accounting for over 50% of its market cap. This makes MicroStrategy among the top 220 largest companies in the world by market cap.
What Determines MicroStrategy’s Stock Price?
Several factors might determine the share price of MicroStrategy:
Bitcoin Price
Due to its significant Bitcoin holding, MicroStrategy’s share price is heavily influenced by Bitcoin’s price. Just recently, MicroStrategy announced it sold $2.1 billion of its company shares in order to buy more bitcoin. This brings MicroStrategy’s total holdings to 531,644 BTC, valued at around $44 billion. The company also said that the average price of its BTC holdings stands at $65,384.
Consequently, it is not surprising that MicroStrategy’s share price is heavily affected by BTC price movement. Even though MicroStrategy is selling several B2B artificial intelligence analysis tools, the value of its share price, MSTR, is mostly connected to Bitcoin.
Further, many investors find MicroStrategy an alternative solution to invest in Bitcoin via the most traditional way, hence by owning shares of a company.
MicroStrategy Financial Performance
Like any other firm, MSTR’s share price is also affected by the company’s financials and its overall performance. When the company reports solid revenue, its share price is likely to rise and vice versa.
Partnerships/Acquisitions/New Products
MicroStrategy is a business intelligence company that operates in a competitive environment. Therefore, new partnerships, acquisitions, or the launch of new products can be a catalyst for price movements.
The Growth in AI and Business Intelligence Solutions
Even though MicroStrategy is best known for its BTC holdings, the company also sells software platforms specializing in AI-powered and business intelligence solutions. Additionally, MicroStrategy incorporated offers cloud-based subscriptions and related services. The company is, therefore, well-positioned to be at the forefront of AI and BI solutions.
Just recently, Phong Le, President and CEO of MicroStrategy, said in an interview: “We’re a tech company. We’re inventors, we’re innovators,” he says. “We’re all about product-led growth. We’re going to invent the next thing.”
With that vision, it is more than likely that MicroStrategy’s share price will rise if more businesses adopt AI-powered and BI solutions into their systems.
Currently, Strategy holds close to half a million Bitcoins, constituting over 2.4% of Bitcoin's entire circulating supply. This substantial holding solidifies the company's position as one of the most significant institutional holders of Bitcoin globally, creating a unique value proposition for investors seeking indirect exposure to cryptocurrency assets. As a result, MSTR has increasingly been perceived not just as a tech stock, but effectively as a proxy for Bitcoin investment, amplifying the stock's volatility and potential returns.
MicroStrategy's Share Price Performance
MicroStrategy became a publicly traded company in 1998, offering shares to the public on the NASDAQ stock exchange. Following the IPO, the MSTR stock spiked to above $300, largely due to the Dot.com bubble; however, like most technology companies, the stock lost nearly all of its value following the market crash. Since then, MicroStrategy has issued multiple stock splits, and the stock has traded in a fairly tight range between $1-$10 for nearly two decades.
The uptrend in MicroStrategy’s share price started in 2022 when the company began purchasing Bitcoins (a lot of Bitcoins). In August 2020, MicroStrategy announced the first purchase of 21,454 BTC for $250 million. Since then, the company has regularly invested in Bitcoin, increasing its total BTC holdings to 531,644 BTC as of April 2025. During this time, MSTR stock has spiked from a price level of around $14 to its current price level of $311 after reaching an all-time high of $473 on November 20, 2024.